The Blog

Organise a meal or a drink!

Invite your contacts for a drink or a meal in a local restaurant after the event.

A dress code that reflects your brand!

A clothing line bearing your company colours will make it easy for visitors to identify you throughout the event.

Brief and debrief each day of the event

Schedule a ritual meeting every day before and after the fair. Here are some briefing and debriefing examples.

Don’t forget your small storage space

Don't forget to include a storage space in your booth design, either built in or integrated into your layout.

Serve food on your stand

Some food products are not recommended on booths. Messy, allergenic, smelly or cheap food can damage your brand image.

Special offers

Visitors can sometimes take advantage of the fair to make purchases on the spot. They are particularly keen to hear about special offers at trade fairs, as this is a common practice.

Time is money!

Don't lose sight of this adage when taking part in a trade fair.

Economical and chic

How do you design a booth to attract visitors? The answer may be simpler than you think!

Well prepared conferences and workshops

This is your moment, so here are four key steps to bear in mind when preparing your trade fair activities.

How to get extra visibility?

Use conferences, workshops and other events allow you to demonstrate your expertise to a targeted audience!

Keep an eye on your belongings

Unfortunately, sometimes things get lost... especially during dismantling.

It’s a gift!

Offer goodies, which considerably increase the visitor's recall rate.

Establish two-way conversations

The art of successful catchphrases!

Communicate during the event

Take photos and post them on social networks: communication continues even during the event!

Sleep nearby and well!

Save your energy for the rest of the day!

Be a checklist pro!

Work with checklists for peace of mind.

Choose the perfect shoes

Don't forget that you'll be running all day!

Enter your contacts!

Make sure to efficiently record all contact details during the fair.

Break the ice with a contest!

And attract new visitors to your stand.

Body language!

Be friendly! Smile and don't hide behind your computer/mobile phone screen.

Recreate your world

Enhance your stand by creating a world that represents you.

Wooden boxes and pallets

Wooden crates and pallets allow you to set up your stand aesthetically and economically.

Spread the word!

Attract your customers' attention to your participation in the event.

Don’t forget IKEA!

The inexhaustible catalogue of our Swedish friends is full of items that can be used to furnish all or part of your booth, at very little cost.

Provide a means of payment

Smartphone checkout solutions for exhibitors.

Stay hydrated

This principle is not so easy to follow when you're taking part in an exhibition.

Get back in touch with deserters!

Some invited customers weren't able to visit your booth?

Prepare a special trade fair survival kit!

Don't forget to take certain essentials, such as a first-aid kit, a cleaning kit and office supplies.