Time is money!

Time is money! Don’t lose sight of this adage when taking part in a trade fair.

Do a simple exercise: add up all participation costs: the cost of the exhibition space and, above all, the set-up, travel, accommodation, staff, project management and communication costs.

Divide by the number of exhibition hours. You will thus get an indication of the hourly cost you are investing in the event, or in each of your future contacts.

So it’s important to quickly distinguish between a good prospect and a mere onlooker, so as to invest your time in the best potentials!