Don’t forget your small storage space

June 2019

Sometimes, when visiting trade fairs, we notice well-decorated booths but, in one corner, a pile of boxes containing brochures, business cards, a supply of pens and, on top of them, three hastily abandoned staff jackets as well as a notepad overflowing with scattered sheets of paper.

What a pity, so much effort to give the company credibility wasted on this improvised storage space.

Don’t forget to include a storage space in your booth design, either built in (1 sqm walls with a door) or integrated into your layout (behind the reception counter, in a structural infrastructure via a small hidden door or concealed in a stand feature).