Communicate during the event
Don’t stop communicating during the fair. Take photos, live videos and conduct interviews to post on your social networks.
This will enable you to capitalise on the event to present your company’s latest news and to strengthen communication with your prospects.
Facebook, Instagram, YouTube and Twitter, as well as your website, are ideal for sharing live information. However, be careful not to post an article too quickly, take some time to assess the relevance of your communication.