Brief and debrief each day of the event
Schedule a ritual meeting every day before and after the fair. Here are some briefing and debriefing examples.
Special offers
Visitors can sometimes take advantage of the fair to make purchases on the spot. They are particularly keen to hear about special offers at trade fairs, as this is a common practice.
Time is money!
Don't lose sight of this adage when taking part in a trade fair.
Establish two-way conversations
The art of successful catchphrases!
Enter your contacts!
Make sure to efficiently record all contact details during the fair.
Get back in touch with deserters!
Some invited customers weren't able to visit your booth?